Philip Morris is releasing some new products

Philip Morris is releasing some new products for smokers, especially those in emerging markets, e.g. markets with more smokers and less regulation than the US or Europe.

The Heatbar - a hand-held electronic smoking device that emits 90% less smoke than a regular cigarette, hence less second hand smoke. Only $118 for 1 year of service (2 cartons of cigarettes included)

Update: Altria has indeed spun off Philip Morris International, freeing PMI to pursue their fortune in the wider world. (thx, mau)

Update: Here’s a more extensive story from the WSJ, the likely source of the above summary.

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• philipmorris
• smoking