Advertise here with Carbon Ads

This site is made possible by member support. 💞

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!

kottke.org. home of fine hypertext products since 1998.

🍔  💀  📸  😭  🕳️  🤠  🎬  🥔

posted by Jason Kottke  ·  gift link

Gallons per mile

Replacing a car that gets horrible gas mileage with one that gets good gas mileage is preferable to replacing a car that gets good gas mileage with one that gets excellent gas mileage. To that end, kottke.org contributor Cliff Kuang says to the car companies: forget about 100-mpg cars and focus on small, achievable increases in MPG ratings.

My concern is a rhetorical one: What happens when advancements in cars are eternally linked — through marketing and special prizes — with big innovations, rather than tangible results right now? Fuel efficiency gets its urgency sapped: Someone’s working on it, with results TBD. Wait and see.