Ikea products are now available on Amazon
Ikea products have long been available on Amazon from 3rd-party resellers, but now Ikea is officially selling hundreds of their products on Amazon. Among the items that caught my eye are the iconic blue Frakta bags, the best kids’ drinking glasses ever made (we have dozens of these…love them), a kids’ foot stool, the Swedish meatball sauce packs, and those ubiquitous Glimma tea lights. Also, lots of rugs, picture frames, candles, bedding materials, and many of the other things that are good to stock up on. (via fast company)
Update: I am an idiot. All this Ikea stuff on Amazon is from resellers…the same stuff that’s been available for years on the site. (Same deal with all the Muji items on Amazon.) I mean, they are still genuine Ikea products and some of it isn’t even available from Ikea’s online store. Anyway, not such a huge deal. I was wondering why Ikea would be adopting such a if-you-can’t-beat-‘em-join-‘em attitude towards Amazon; turns out they’re still just trying to beat ‘em.
Update: Just the other day, Reuters reported that Ikea will test selling items through third-party websites.
“I leave unsaid on which (platforms), but we will test and pilot, to see ‘what does this mean, what does digital shopping look like in future and what do digital shopping centers mean?’,” he said.
IKEA, known for its warehouse-like stores, has recently restructured to give its retail arm more freedom. The Swedish firm has never sold its goods through another company and is also trying new smaller store formats and stepping up integration of stores and online to adapt to new ways of shopping.
(via @checkdisout)
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