The creative process of the creative process

A good idea, persistence, the value of limits, the power of collaboration, turning weaknesses into strengths, procuring funding for creative projects…there’s a little bit of everything in this video on the creative process in action.

For years, Max Joseph had an idea: what if you could turn highway divider markers into an animation via the zoetrope effect? You know, Burma Shave by way of Eadweard Muybridge. He kept telling people about this idea until one day, someone agreed to fund it. He found some enthusiastic collaborators and started work. They soon reached a potential failure point — the project as originally conceived was logistically impossible — but quickly found a solution that made the project thematically stronger without straying too far from the initial concept. (via swissmiss)

• advertising
• Eadweard Muybridge
• Max Joseph
• video