Forget Book Trailers: Book Playlists are the New Hotness
Book trailers are already such a thing that there’s whole weekly columns devoted to them, a whole slew of tips and tricks; a veritable ecosystem. People want multimedia with their books. But what if the new hotness wasn’t a trailer at all? What if it was something that lots of us already do anyways, with a much lower barrier for entry?
I’m talking about book playlists, music that reflects the theme or the time and place of the book, a non-audiobook soundtrack that enhances and embellishes the written word. I love this idea!
Now, there are, as I see it, two ways to go with playlists period, and book playlists in particular. First, you can go big. Spotify and other music services can support hundreds of songs in individual playlists, and there’s no reason why you have to have just one. You can literally drown your reader/listener in sweet tunes to listen to while they read, to get psyched up while they’re waiting for their books to arrive, or to have a way to interact with the world of a book they might not even read or by.
This is the approach Questlove took when making a playlist for Michelle Obama’s blockbuster Becoming. It’s over a thousand songs split into three playlists, covering 1964 (Michelle’s birth year) to the present. Amazingly, as far as I can tell, there’s not a dud in the bunch. These selections are ridiculously good.
The other approach, which is a little more feasible for most of us, is to make a playlist about the length of an old mix CD — about 80 minutes, for those who don’t remember (and 60, 90, and 120 for those who remember back to cassette tapes). This is best exemplified by Tressie McMillan Cottom’s outstanding book playlist for her new essay collection Thick (now available for preorder). Here, too, the selection is terrific — and if I can say, a touch more personal and intelligible than Questlove’s epic collection.
If I ever write a book (and that day seems farther away every year), I’m definitely doing this. Hmm — I wonder what a Kottke.org playlist would look like? [smiles mischievously]
Update: Brett Porter points out that Thomas Pynchon created a playlist for Inherent Vice that includes songs mentioned in the book. Kyle Johnson notes that largehearted boy’s Book Notes series consists of book playlists by various authors each week inspired by their books, including “Jesmyn Ward, Lauren Groff, Bret Easton Ellis, Celeste Ng, T.C. Boyle, Dana Spiotta, Amy Bloom, Aimee Bender, Heidi Julavits, Hari Kunzru, and many others.”
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