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kottke.org posts about NYC

The recipe for the cronut

Cronut

Cronuts are donuts made from croissant dough and they are all the rage here in NYC. They were invented by chef Dominique Ansel and they are only available in limited quantities at his bakery in Soho. Apparently people start lining up for them at 6am and all 200 of the world’s daily supply of cronuts are gone within minutes of opening. Naturally, a black market has sprung up, with cronuts selling on Craigslist for upwards of $25/item:

Cronut Craigslist

Kevin Roose has some ideas for Ansel about expanding the reach of the cronut, but in the meantime, Edd Kimber replicated the treat at home with a quickie croissant dough.

Since I wont be in New York any time soon I thought I would see if I could replicate them at home, and you know what? They are pretty damn good! Now the dough I’m using isnt a proper croissant dough, its my quick dough made with just 20 minutes active work which, compared to traditional croissant dough is a snap to make.

Update: Pillsbury has gotten into the act as well with a cronut recipe that uses their crescent dough.

Update: In his forthcoming cookbook, Ansel reveals the recipe for the cronut and it’s not for the faint of heart…the recipe takes three days to make.


Color film of NYC from 1939

This film was apparently shot in NYC in 1939. Features scenes in Midtown, Chinatown, Harlem, and more locales around the city.

(via @UnlikelyWorlds)


Classing up the Long Island Iced Tea

Ben Crair visited some of Manhattan’s fancier joints and ordered a decidedly unclassy cocktail: the Long Island Iced Tea.

11 Madison Park is either a very good restaurant or the absolute best restaurant in New York City. It depends on whom you ask. But don’t ask me: I’ve only had a drink at 11 Madison Park, and that drink was a Long Island Iced Tea. It came in a highball with four perfect cubes of ice and a wedge of lemon. It cost sixteen dollars and tasted just like college.

“I haven’t served one of these in six months,” the bartender told me. Like his peers at the other fine New York bars and restaurants where I have lately been ordering Long Island Iced Teas, he had repeated my order back to me: “Long Island Iced Tea?” His neck muscles tightened, giving bloom to a gritted smile. That smile said: “The customer is always right.” I confirmed the order, and he obligingly prepared it. Later, when we struck up a conversation, he told me the last person to order a Long Island Iced Tea at 11 Madison Park “was definitely not from New York.”

True story: the guy who invented the Long Island Iced Tea is named Bob Butt.


List of NYC’s outdoor summer movies

There are a lot of outdoor movies showing in NYC this summer: here’s a listing of the whats, wheres, and whens. Movies include The Goonies, Jaws, Duck Soup, Moonrise Kingdom, Grease, and Blade Runner.


Protected bike lanes = good for business

Some interesting data about how protected bike lanes in NYC dramatically increased retail sales of local businesses.

A new study from the New York Department of Transportation shows that streets that safely accommodate bicycle and pedestrian travel are especially good at boosting small businesses, even in a recession.

NYC DOT found that protected bikeways had a significant positive impact on local business strength. After the construction of a protected bicycle lane on 9th Avenue, local businesses saw a 49% increase in retail sales. In comparison, local businesses throughout Manhattan only saw a 3% increase in retail sales.

And that’s just one of the many tidbits from a NYC DOT report released last November (right around the time of Hurricane Sandy, which is probably why no one noticed at the time); read the whole report here:

Among them: “retail sales increased a whopping 172% after the city converted an underused parking area in Brooklyn into a pedestrian plaza”, and traffic calming in the Bronx decreased speeding by ~30% and pedestrian crashes by 67%. (via @lhl)


Debunking criticism of NYC’s bike-share program

NYC is set to introduce their bike-share program at the end of the month. I think it’s a great idea and am interested to follow how it does in practice. Many have objected to the share program even before it starts (reminding me of the smoking ban protests, ultimately much ado about nothing) but Sommer Mathis does an admirable job heading them off.

Claim #3: The stations are too ugly for historic neighborhoods, and Citibank’s sponsorship is too crassly commercial.

These are just some of the claims behind a series of lawsuits that are already in the works, brought by specific building owners who argue that docking stations don’t belong next to their beautiful buildings. They’re also worried that delivery truck access may be impeded by the presence of some stations. The lawsuits are being filed within the context of additional complaints that neighbors feel they weren’t consulted on the location of some stations, despite the city’s department of transportation having held nearly 400 meetings on station locations with community boards and other neighborhood groups. This is a classic NIMBY reaction, and by far the easiest one the city could have predicted. The idea that bike-share infrastructure is somehow uglier or more commercial than any other element of New York’s streetscape is easy enough to debunk. But the truth is, one of the best things about the design of the Alta bike-share stations is how easy they are to install and, if need be, later remove. It’s entirely possible that small problems with the specific locations of some stations will become apparent after the program launches, and they’ll need to be moved around the corner or across the street to better serve users. This has happened here in Washington, D.C., and it’ll happen for sure in New York. But that’s all part of the bike-share roll-out process. If there’s a legitimate problem with the location of a single station, that can actually be fixed within in a matter of hours or at worst, a day or two.

Our neighborhood newspaper went full-NIMBY about the bike-share this week and hit all the major points addressed in this article, including the ridiculous “bike racks are taking valuable parking spots” one. (via @jmseabrook)


NYC’s broken food cart system

Adam Davidson on the asinine and broken food truck/cart system in NYC. This short paragraph not only explains what’s wrong with the food cart biz in NYC but also with American politics in general:

Economically speaking, the problem is a standard one, known as the J-curve, which represents a downslope on a graph followed by a steep rise. Some sensible changes to the current food-vendor system may have long-term benefits for everyone, but the immediate impact could spell short-term losses for those who now profit from the system. A small group of New Yorkers — particularly owners of commissaries and physical restaurants — are highly motivated to lobby politicians not to change things. And most of the potential beneficiaries don’t realize they’re missing out. Many of the rest of us would love to have more varied food trucks, but we don’t care enough to pressure the City Council.

(via @tylercowen)


Seinfeld and NYC

A list of the most New York episodes of Seinfeld.

4. “The Rye” (Season 7, Episode 11)
This episode’s titular breadstuff-which Jerry steals from an old lady who refuses to sell it to him, even for 50 bucks-supposedly comes from Schnitzer’s, a great New York bakery name if we’ve ever heard one. The real place was called Royale Kosher Bake Shop. Unfortunately, it’s now closed. A Jenny Craig branch stands in its place at 237 W. 72nd St. Also in this episode: Kramer leads Beef-a-Reno-fueled hansom cab rides through Central Park. His skills as a tour guide are questionable, though, as his historical “facts” are impressively inaccurate. For example, Frederick Law Olmsted and Calvert Vaux-not former New York Yankee Joe Pepitone-designed the park.

Already good, Seinfeld got 100 times better when I moved to NYC and got 10 more of the jokes per episode.


The kids from Kids: where are they now?

Caroline Rothstein on how Kids came about and what happened to the young actors who starred in the film.

Two decades after a low-budget film turned Washington Square skaters into international celebrities, the kids from Kids struggle with lost lives, distant friendships, and the fine art of growing up.


New York elsewhere

The Morning News has a collection of maps showing the neighborhoods that New Yorkers might want to move to in a variety of cities around the world. Probably lots of generalizations to argue about here…have fun!

Prenzlauer Berg = Park Slope. Among the first neighborhoods to be gentrified after the Wall fell, Prenzlauer Berg (the locals shorten it to Prenzlberg, which isn’t all that much shorter, but whatever) is populated by the same desperately, tragically hip mothers and fathers as Park Slope. But American yuppies have nothing on their German counterparts, who will invade a coffee shop, block the door with strollers, and turn it into a temporary romper room.


NYC now recycles all rigid plastics

NYC Mayor Mike Bloomberg announced yesterday that all rigid plastics are now included in the city’s recycling program. It’s about damn time.

“Starting today, if it’s a rigid plastic — any rigid plastic — recycle it,” said Mayor Bloomberg. “There is no more worrying about confusing numbers on the bottom of the container. This means that 50,000 tons of plastics that we were sending to landfills every year will now be recycled and it will save taxpayers almost $600,000 in export costs each year.”

“Today’s announcement represents the largest expansion of our City’s recycling efforts in 25 years,” said Deputy Mayor Holloway. “We were able to take this step because of the major commitment we made to recycling as part of the City’s Solid Waste Management Plan in 2006 — and this commitment continues today and will result in cost savings and 50,000 tons of plastics that we were sending to landfills every year now being recycled.”

It looks like the online guidelines have been updated so you can go look at the specific dos and donts. Also mentioned in the press release is the expansion of the pickup of compostable material:

The City will also expand the organics recycling pilot under way in public schools in Brooklyn and Manhattan to residents in the Westerleigh neighborhood of Staten Island next month, to other neighborhoods this fall and to all City schools over the next two years. The food waste composting pilot cut the amount of garbage participating schools sent to landfills by up to 38 percent.

I can’t wait until they offer curb-side compost pickup for everyone. (via @eqx1979)


The Central Park Five

Caught The Central Park Five on PBS last night and it’s one of those films that puts you into rage-against-the-machine mode.

The Central Park Five, a new film from award-winning filmmaker Ken Burns, tells the story of the five black and Latino teenagers from Harlem who were wrongly convicted of raping a white woman in New York City’s Central Park in 1989. The film chronicles The Central Park Jogger case, for the first time from the perspective of these five teenagers whose lives were upended by this miscarriage of justice.

The entire film is available to watch on the PBS web site. Tonight, there’s a TimesTalk in NYC featuring Ken Burns, Sarah Burns, Times columnist Jim Dwyer, and all five of the exonerated men; the talk will be broadcast live on the web here.


NYC People-Watching at 780 Frames Per Second

Filmed at 780 fps with a Phantom Flex from the back of a moving SUV, James Nares’ Street depicts people walking New York streets in super slow motion.

The film runs 60 minutes (depicting about three minutes of real time footage), Sonic Youth’s Thurston Moore did the soundtrack, and it’s on display at The Met until the end of May.


Drawing all the buildings in NYC

James Gulliver Hancock is on a mission to draw all the buildings in New York City.

All Bldg NYC

Hancock’s blog has spawned a book and prints are available as well. (via brain pickings)


Hitting the wow

A long piece in this week’s New Yorker by Marc Fisher about more alleged sexual abuse at The Horace Mann School, a prep school in the Bronx. Fisher’s piece focuses on Robert Berman, an English teacher at the school for many years.

One group of boys stood apart; they insisted on wearing jackets and ties and shades, and they stuck to themselves, reciting poetry and often sneering at the rest of us. A few of them shaved their heads. We called them Bermanites, after their intellectual and sartorial model, an English teacher named Robert Berman: a small, thin, unsmiling man who papered over the windows of his classroom door so that no one could peek through.

Assigned to Berman for tenth-grade English, I took a seat one September morning alongside sixteen or seventeen other boys. We waited in silence as he sat at his desk, chain-smoking Benson & Hedges cigarettes and watching us from behind dark glasses. Finally, Mr. Berman stood up, took a fresh stick of chalk, climbed onto his chair, and reached above the blackboard to draw a horizontal line on the paint. “This,” he said, after a theatrical pause, “is Milton.” He let his hand fall a few inches, drew another line, and said, “This is Shakespeare.” Another line, lower, on the blackboard: “This is Mahler.” And, just below, “Here is Browning.” Then he took a long drag on his cigarette, dropped the chalk onto the floor, and, using the heel of his black leather loafer, ground it into the wooden floorboards. “And this, gentlemen,” he said, “is you.”

The next day, I asked to be transferred. I was not alone. By the end of the week, Berman’s class had shrunk by about half. The same thing happened every year; his classes often ended up as intimate gatherings of six to eight. Many students found Berman forbidding, but some of the teachers referred to him as a genius. Boys competed to learn tidbits about him. It was said, with little or no evidence, that he was an artist and a sculptor, that he knew Sanskrit, Russian, and Urdu, and that his wife and child had been killed in a horrific car crash. Though he was only in his mid-thirties, a graduate of the University of Michigan, it was rumored that he had been a paleontologist and had taught at Yale. Administrators told students and their parents that Horace Mann was incredibly lucky to have him, however odd he might be. The boys who remained in his classes were often caught up in his love of art, music, and literature, and in his belief that every moment of life should be spent reaching for the transcendence of the Elgin Marbles, of a fresco by Fra Angelico, even of an ordinary sunset. The boys absorbed the lists he made. “Take this down,” he’d say. “The ten greatest racehorses of all time.” Or, “This is the list of the ten greatest movies ever made-but you won’t find ‘Lawrence of Arabia’ on it, because it’s off the charts!” One day, he mounted a rearview mirror on the far wall of the classroom so that he could stare at the portrait of Milton behind his back.


Tilda Swinton is sleeping at MoMA

At random and unannounced times throughout the year, actress (and apparently performance artist) Tilda Swinton will be sleeping in a glass box at MoMA.

Tilda Swinton MoMA

It’s part of an unannounced, surprise performance piece called “The Maybe” that will be taking place on random days all year. A MoMA source told us, “Museum staff doesn’t know she’s coming until the day of, but she’s here today. She’ll be there the whole day. All that’s in the box is cushions and a water jug.”

Clearly some crowdsourced announcement system is needed…perhaps istildaswintonsleepingatmomaornot.tumblr.com? Also, in keeping with the theme of “my kid could do that” in contemporary art, both my kids slept at MoMA in chairs with wheels on them.


Upstream Color at IFC

Starting on April 4, Upstream Color begins its run at IFC in New York. Star/director Shane Carruth will be in attendance for post-screening Q&As for several of the shows.


New York Day

New York Day is a film by Samuel Orr that crams a whole NYC day into about three and a half minutes.

Orr is using Kickstarter to raise funds to make a longer version (~20 min.) of the film. (via @dhmeyer)


Large-format photos of NYC’s past

NYC Past has hundreds of large format historical photos of New York City. Like this one:

Leo and Benny's

I’m not through all 49 pages yet, but I am getting pretty close.


The rise of Barcade

For Polygon, Simon Parkin writes about how Barcade came about and where it’s going.

Younger gamers are, in a sense, both the secret to Barcade’s success and its great ongoing threat. More than players like Chien and the older pros, Barcade attracts young local patrons typical of the Brooklyn bar scene. For many of these visitors the classic arcade hits of the 1980s were released long before they were born, familiar to them primarily as cultural icons rather than living memories.

“When we opened in 2004, some of these games weren’t even 20 years old,” says Kermizian. “But now, eight years on, we find the ideal period of nostalgia keeps shifting on us as our customers are a little bit younger. So we’ve started to go with some early ’90s games. You know, we’ve put Teenage Mutant Ninja Turtles in two of the three arcade locations and that’s our number one most popular game now. People just go crazy playing that.”

On a good night a single Teenage Mutant Ninja Turtles machine will see its coin tray filled. “At the end of the night we just dump a bucket of quarters out of the machine, around 50 bucks worth.”

All these years on, with prices unadjusted for inflation, the aging arcade still offers a viable business. But time continues to be the greatest menace to the arcade, even in the midst of this repackaged revival. For many, this parade of curios whose bleeps and flashes provide an atmospheric link to the past long gone is little more than a hands-on exhibit, where Space Invaders’ and Pac-Man’s iconography is not forgotten but made fashionable. But fashions are transient. How long can the business model sustain?


We found our son in the subway

File this one under crying at work: a man finds a newborn on a subway platform and he and his partner adopt him and then blub blub blub, I’m sorry I have to go there’s something in both my eyes and my nose.

Three months later, Danny appeared in family court to give an account of finding the baby. Suddenly, the judge asked, “Would you be interested in adopting this baby?” The question stunned everyone in the courtroom, everyone except for Danny, who answered, simply, “Yes.”

“But I know it’s not that easy,” he said.

“Well, it can be,” assured the judge before barking off orders to commence with making him and, by extension, me, parents-to-be.


Pynchon’s next novel is about Silicon Alley

According to Penguin’s year-end financial report, Thomas Pynchon’s next novel will deal with “Silicon Alley between dotcom boom collapse and 9/11”. The title is Bleeding Edge.


We Buy White Albums

Artist Rutherford Chang only collects first pressings of The Beatles’ The White Album on vinyl. Dust & Grooves recently interviewed Chang about his collection.

Rutherford Chang

Q: Are you a vinyl collector?

A: Yes, I collect White Albums.

Q: Do you collect anything other than that?

A: I own some vinyl and occasionally buy other albums, but nothing in multiples like the White Album.

Q: Why just White Album? why not Abbey road? or Rubber Soul?

A: The White Album has the best cover. I have a few copies of Abbey Road and Rubber Soul, but I keep those in my “junk bin”.

Q: Why do you find it so great? It’s a white, blank cover. Are you a minimalist?

A: I’m most interested in the albums as objects and observing how they have aged. So for me, a Beatles album with an all white cover is perfect.

Q: Do you care about the album’s condition?

A: I collect numbered copies of the White Album in any condition. In fact I often find the “poorer” condition albums more interesting.

Chang’s collection is currently on view at Recess in Soho, NYC until March 7th. Gotta get down there and see this. (via mr)


Photo from 1948 of a Manhattan Dodge/Plymouth dealership

From 1948, this is L Motors, located at 175th and Broadway in Manhattan.

Dodge Dealership 1948

Can’t believe I’d forgotten about Shorpy! Click through for a larger view. The Dodge/Plymouth dealership is long gone; that spot is now occupied by Bravo Super Markets. (via @claytoncubitt)


What if: the Milky Way were visible in NYC

It would look something like this:

NYC with stars

That’s from a series called Darkened Skies by Thierry Cohen; he photographed various cities (NYC, Paris, Tokyo, SF) and matched them up with starry skies from more remote places like Montana, Nevada, and the Sahara. New Yorkers can see Cohen’s work at the Danziger Gallery starting March 28.

See also Imagining Earth with Saturn’s Rings.


Grand Central Terminal is 100 years old

To celebrate Grand Central’s 100th birthday, The Daily Beast has 100 facts about the NYC landmark.

1. Grand Central Terminal opened its doors at midnight on February 2, 1913.

9. To commemorate the centennial on Friday, shops and eateries will price their goods as if it were 1913. [Ed note: I doubt this applies to the Apple Store.]

39. A secret trap door in the kiosk below the clock leads to a spiral staircase down to the lower level info booth.

50. M42 connects to a secret underground platform at the Waldorf Astoria.

93. In 1978’s Superman, Lex Luther’s lair is located under the terminal.

Update: Another fact: Grand Central’s clocks are purposefully off by a minute.

The idea is that passengers rushing to catch trains they’re about to miss can actually be dangerous — to themselves, and to each other. So conductors will pull out of the station exactly one minute after their trains’ posted departure times. That minute of extra time won’t be enough to disconcert passengers too much when they compare it to their own watches or smartphones … but it is enough, the thinking goes, to buy late-running train-catchers just that liiiiiitle bit of extra time that will make them calm down a bit. Fast clocks make for slower passengers.


Ed Koch, RIP

Former three-term mayor of NYC Ed Koch died this morning at 88. Worth reading are obituaries by Robert McFadden in the NY Times:

Mr. Koch’s 12-year mayoralty encompassed the fiscal austerity of the late 1970s and the racial conflicts and municipal corruption scandals of the 1980s, an era of almost continuous discord that found Mr. Koch at the vortex of a maelstrom day after day.

But out among the people or facing a news media circus in the Blue Room at City Hall, he was a feisty, slippery egoist who could not be pinned down by questioners and who could outtalk anybody in the authentic voice of New York: as opinionated as a Flatbush cabby, as loud as the scrums on 42nd Street, as pugnacious as a West Side reform Democrat mother.

“I’m the sort of person who will never get ulcers,” the mayor - eyebrows devilishly up, grinning wickedly at his own wit - enlightened the reporters at his $475 rent-controlled apartment in Greenwich Village on Inauguration Day in 1978. “Why? Because I say exactly what I think. I’m the sort of person who might give other people ulcers.”

and Ben Smith at Buzzfeed:

Koch, New York City’s dominant political figure of the 1980s and the architect of what remains its governing political coalition, stayed politically relevant through his long political twilight, courted aggressively by figures including Presidents George W. Bush and Barack Obama for his role as a proxy for pro-Israel Democrats willing, but not eager, to cross party lines.

But Koch’s later years of quips, movie reviews, and presidential politics remain secondary to his central legacy, which is in New York’s City Hall. Tall and gangly with a domed, bald head and a knowing smile, Koch was New York’s mayor and its mascot from 1978 to 1989. Through three terms, he repeated one question like a mantra: “How’m I doing?” At first, the answer was clear to observers who had watched the city slide toward bankruptcy: exceptionally well. Koch managed New York back from the brink, drove hard bargains with municipal unions, cut jobs where he had to and reduced taxes where he could. He presided over a boom in Manhattan, and spent his new revenues on renewing the south Bronx.

But as the Koch administration moved its third term, the mayor lost his momentum. As Wall Street boomed in the 1980s, Koch took advantage of the new revenues to double New York City’s budget and offer tax breaks to real estate developers. But the largesse couldn’t buy him friends: he clashed with black leaders and his old allies among Manhattan’s liberal democrats. New York became famous for its racial tensions and rising crime. He courted the Democratic Party bosses of Queens and the Bronx only to be tarnished by the corruption scandals that surrounded them.

Here’s the trailer for Koch, a documentary on the former mayor that coincidentally opens today in limited release:


Horn swarms and Manhattan’s noisy history

During a walk with noise historian Hillel Schwartz, Peter Andrey Smith discovers that parts of Manhattan, which many think of now as quite deafening, used to be even noisier.

“There was a constant flotilla of barges taking construction detritus away from the city, toward the Jersey shore,” he said. “All of these Irish tugboat captains probably knew the service staff, and they would be signaling to them, ‘Hi, I’m coming by!’ But they would be signaling with these huge horns! And they would be signaling late at night, also, to their complement of workers, who were now on shore, drinking heavily in a nearby tavern: ‘O.K., time to call it quits!’ The number of horns recorded over the course of an evening amounted to thousands. I hesitate to call them toots. They were horn swarms.”


Frozen leaky water tower

Took this from my office window just now. The water tower on the right has sprung a leak and the water has frozen due to the cold.

Leaky Water Tower


Let’s Build a Massive Meta McDonald’s in Times Square

Writing for The Awl, Jeb Boniakowski shares his vision for a massive McDonald’s complex in Times Square that serves food from McDonald’s restaurants from around the world, offers discontinued food items (McLean Deluxe anyone?), and contains a food lab not unlike David Chang’s Momofuku test kitchen.

The central attraction of the ground floor level is a huge mega-menu that lists every item from every McDonald’s in the world, because this McDonald’s serves ALL of them. There would probably have to be touch screen gadgets to help you navigate the menu. There would have to be whole screens just dedicated to the soda possibilities. A concierge would offer suggestions. Celebrities on the iPad menus would have their own “meals” combining favorites from home (“Manu Ginobili says ‘Try the medialunas!’”) with different stuff for a unique combination ONLY available at McWorld. You could get the India-specific Chicken Mexican Wrap (“A traditional Mexican soft flat bread that envelops crispy golden brown chicken encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.” Wherever possible, the menu items’ descriptions should reflect local English style). Maybe a bowl of Malaysian McDonald’s Chicken Porridge or The McArabia Grilled Kofta, available in Pakistan and parts of the Middle East. You should watch this McArabia ad for the Middle Eastern-flavored remix of the “I’m Lovin’ It” song if for nothing else.

And I loved his take on fast food as molecular gastronomy:

How much difference really is there between McDonald’s super-processed food and molecular gastronomy? I used to know this guy who was a great chef, like his restaurant was in the Relais & Châteaux association and everything, and he’d always talk about how there were intense flavors in McDonald’s food that he didn’t know how to make. I’ve often thought that a lot of what makes crazy restaurant food taste crazy is the solemn appreciation you lend to it. If you put a Cheeto on a big white plate in a formal restaurant and serve it with chopsticks and say something like “It is a cornmeal quenelle, extruded at a high speed, and so the extrusion heats the cornmeal ‘polenta’ and flash-cooks it, trapping air and giving it a crispy texture with a striking lightness. It is then dusted with an ‘umami powder’ glutamate and evaporated-dairy-solids blend.” People would go just nuts for that. I mean even a Coca-Cola is a pretty crazy taste.

I love both mass-produced processed foods and the cooking of chefs like Grant Achatz & Ferran Adrià. Why is the former so maligned while the latter gets accolades when they’re the same thing? (And simultaneously not the same thing at all, but you get my gist.) Cheetos are amazing. Oscar Meyer bologna is amazing. Hot Potato Cold Potato is amazing. Quarter Pounders with Cheese are amazing. Adrià’s olives are amazing. Coca-Cola is amazing. (Warhol: ” A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”) WD50’s Everything Bagel is amazing. Cheerios are amazing. All have unique flavors that don’t exist in nature — you’ve got to take food apart and put it back together in a different way to find those new tastes.

Some of these fancy chefs even have an appreciation of mass produced processed foods. Eric Ripert of the 4-star Le Berdardin visited McDonald’s and Burger King to research a new burger for one of his restaurants. (Ripert also uses processed Swiss cheese as a baseline flavor at Le Bernardin.) David Chang loves instant ramen and named his restaurants after its inventor. Ferran Adrià had his own flavor of Lay’s potato chips in Spain. Thomas Keller loves In-N-Out burgers. Grant Achatz eats Little Caesars pizza.