Marco Arment writes about how the Activity circles on his Apple Watch have made him more active.
I’m traveling this weekend, and I’ve been doing something I’ve never done: I’ve been using the hotel’s gym. Any Apple Watch owners can probably guess why: I have a good run going on my daily Activity circles, and I want to keep it going.
Ever since getting the Apple Watch, not only have I been getting more consistent exercise, but I’m pushing myself further. I take more walks, and I walk faster and further than ever before. I’ve been walking Hops around the same streets for four years, but now I’ve been discovering new streets and paths just to extend our walking distance and try to beat my previous walks.
Reading this and looking at the chart of his completed Activity circles reminded me of Jerry Seinfeld’s productivity secret.
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.
He said for each day that I do my task of writing, I get to put a big red X over that day. “After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.”
“Don’t break the chain,” he said again for emphasis.
Apple Watch: Don’t Break the Chain.
Some sort of embargo seems to have lifted because here come the Apple Watch reviews! As I’m unanointed by Apple, I haven’t experienced Apple Watch in the flesh, but I do have a few random thoughts and guesses.
John Gruber notes that why Apple made a watch is different from why they made the iPhone. People were generally dissatisfied with their mobile phones (I know I was) so Apple made one that was much better. But people who wear current watches like them.
But as Ive points out, this time, the established market — watches — is not despised. They not only don’t suck, they are beloved.
I’m one of the watch non-wearers Gruber discusses elsewhere in his review; I haven’t worn a watch since my Swatch band broke when I was 17. Part of the reason I don’t wear a watch is they look hideous. The more expensive watches get, the uglier they are. Have you seen the watch ads in the New Yorker or Vogue? Garish nasty looking objects. And men’s watches are generally massive, built for lumberjacks, linebackers, and other manly men, not for dainty-wristed gentlemen like myself. I tried on a regular men’s Rolex some years ago and it looked like I’d strapped a gold-plated Discman on my wrist.
I know, I know, not all watches. The point is that for me, Apple Watch looks like something I would consider wearing on a regular basis — imagining myself living in Steve Jobs’ living room has always been more my speed than J.P. Morgan’s library.1
The subtle notifications possible with Apple Watch (taps, drawings, heartbeats) are very interesting. Also from Gruber’s review:
You’re 16. You’re in school. You’re sitting in class. You have a crush on another student — you’ve fallen hard. You can’t stop thinking about them. You suspect the feelings are mutual — but you don’t know. You’re afraid to just come right out and ask, verbally — afraid of the crushing weight of potential rejection. But you both wear an Apple Watch. So you take a flyer and send a few taps. And you wait. Nothing in response. Dammit. Why are you so stupid? Whoa — a few taps are sent in return, along with a hand-drawn smiley face. You send more taps. You receive more taps back. This is it. You send your heartbeat. It is racing, thumping. Your crush sends their heartbeat back.
In 2005, I wrote about a feature I called sweethearting:
Pings would be perfect for situations when texting or a phone call is too time consuming, distracting, or takes you out of the flow of your present experience. If you call your husband on the way home from work every night and say the same thing each time, perhaps a ping would be better…you wouldn’t have to call and your husband wouldn’t have to stop what he was doing to answer the phone. You could even call it the “sweetheart ping” or “sweethearting”…in the absence of a prearranged “ping me when you’re leaving”, you could ping someone to let them know you’re thinking about them.
Like I said elsewhere in that post, this stuff always makes me think about Matt Webb’s Glancing project:
Glancing: An application to allow ultra-simple, non-verbal communication amongst groups of friends online.
It’s a desktop application that you use with a group of other people. It lets you “glance” at them in idle moments, and it gives all of you an indication of the activity of glancing going on.
A group is intended to be less than a dozen people. A person may belong to several groups simultaneously by running separate instances of Glancing. Groups are started deliberately, probably by using a www interface, and people are told the group secret so they can join (a “secret” is just a shared password).
But the thing that has struck me the most since the announcement of Apple Watch is the idea that if you’re wearing one, you’re going to be checking your devices a lot less. From TechCrunch last month:2
People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to. A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.
One user told me that they nearly “stopped” using their phone during the day; they used to have it out and now they don’t, period. That’s insane when you think about how much the blue glow of smartphone screens has dominated our social interactions over the past decade.
From Joshua Topolsky’s review at Bloomberg:
I’m in a meeting with 14 people, in mid-sentence, when I feel a tap-tap-tap on my wrist. I stop talking, tilt my head, and whip my arm aggressively into view to see the source of the agitation. A second later, the small screen on my new Apple Watch beams to life with a very important message for me: Twitter has suggestions for people I should follow. A version of this happens dozens of times throughout the day-for messages, e-mails, activity achievements, tweets, and so much more. Wait a second. Isn’t the promise of the Apple Watch to help me stay in the moment, focused on the people around me and undisturbed by the mesmerizing void of my iPhone? So why do I suddenly feel so distracted?
The promise of the Apple Watch is to make it more convenient to send & receive notifications and quick messages, although many of the reviews make it clear that Apple hasn’t entirely succeeded in this. In the entire history of the world, if you make it easier for people to do something compelling, people don’t do that thing less: they’ll do it more. If you give people more food, they eat it. If you make it easier to get credit, people will use it. If you add another two lanes to a traffic-clogged highway, you get a larger traffic-clogged highway. And if you put a device on their wrist that makes it easier to communicate with friends, guess what? They’re going to use the shit out of it, potentially way more than they ever used their phones.
Now, it’s possible that Apple Watch doesn’t make receiving notifications easier…instead, it may make controlling notifications easier. Like congestion pricing for your digital interactions. But that is generally not where technology has been taking us. Every new communications device and service — the telegraph, telephone, internet, email, personal computer, SMS, smartphones, Facebook, Whatsapp, Slack,3 etc. etc. etc. — makes it easier to 1) connect with more and more people in more and more ways, and 2) to connect with a few people more deeply. And I don’t expect Apple Watch will break that streak. The software will get faster & better, the hardware will get cheaper & longer-lasting, and people will buy & love them & use them constantly.
P.S. While I didn’t quote from it, The Verge review is great. But mainly I’m wondering…where are the reviews from the fashion world? I assume Vogue and other such magazines and media outlets received Apple Watches for review and their embargoes lifted as well, but after searching for a bit, I couldn’t find any actual reviews. And only a single major review by a woman, Lauren Goode’s at Re/code. If you run across any, let me know?
Update: Joanna Stern wrote a review for the WSJ with an emphasis on the fashion aspect. (via @trickartt)
Update: Executive editor Nicole Phelps wrote a review for style.com. (thx, louis-olivier)
From product designer Greg Koenig, a fantastic display of Kremlinology on how he thinks Apple makes the Apple Watch, based on the available evidence (production videos, patents, product specs).
In the above shot, blanks are placed in an immersion ultrasonic tester. What Apple is looking for is the presence of voids or density variances within the structure of the blank that, under stress, could lead to part failure or surface defects as material is removed in further machining processes. This level of inspection is, to put it mildly, fastidious beyond where most other companies would go (save Rolex). Immersion ultrasonic inspection is typically reserved for highly stressed medical implants and rotating components inside of aircraft engines; not only does this step take time, it also is typically performed by custom built machines of tremendous expense.
If you don’t have the time or energy to read through the whole thing, at least skip to the final two paragraphs about manufacturing as ritual.
Also, Koenig’s Twitter stream is full of interesting nuggets about Apple. Here are a few that caught my attention:
I just upgraded to OS X Yosemite yesterday1 and the Helvetica as the system font is as jarring as everyone says it is. But that new Apple Watch font, San Francisco, seems really nice. So of course someone has worked out a way to use the Watch font as the system font on Yosemite. Here’s what you do…just type the following in Terminal.app:
ruby -e “$(curl -fsSL https://raw.github.com/wellsriley/YosemiteSanFranciscoFont/master/install)”
Then restart your computer. Full instructions are on GitHub. Here’s what it looks like:
Pretty nice. But it’s not perfect. For instance, look at the text in the Chrome tabs…it’s not aligned correctly. And if you have the fast user switching menu enabled in the menu bar, that’s weirdly misaligned too. If you’d like, you can also switch back to using the previous font, Lucida Grande.
The analysis of the weak parts of Apple’s recent introduction of the iPhone 6 and Apple Watch at the beginning of this piece is good, but the real gem is the complete reworking of the presentation as Steve Jobs might have approached it.
Jobs: It’s not easy being an engineer at Apple. (Laughs) How do you take the world’s best phone and make it even better? (Cheers)
When we first launched the iPhone back in 2007, we didn’t anticipate the central role it plays today-how it would touch every part of our lives. (Cheers)
Seven years later, our iPhones are the window to our world. Through this window I see my wife and kids. I see my friends, take care of work, and relax.
If this window is so important, what if we made it a little bigger?
(Steve holds out his hand and starts separating his fingers as if he’s stretching an iPhone)
(Once they get really far, he grins and quickly pushes them back together)
Jobs: But not too big! (Audience chuckles) You still want to be able to hold it in one hand and fit it inside your pocket.
Our team of smart engineers have come up with the perfect size.
The heartfelt folksiness is pitch perfect. And the whole thing about the iWatch is amazing:
Jobs: The iWatch comes with a special sensor that detects your heartbeat. In addition to linking to Apple Health, it does something very special.
Something very dear to me.
I’d like to see how my daughter is doing. Instead of sending her a text, what can I do? I press this button twice, and… (Heartbeats echo in the auditorium)
You can’t see it, but my watch is vibrating to her heartbeat. I can close my eyes and know that my daughter is alive, living her life halfway around the globe.
Not sure if Jobs would have approached it this way, but it made me actually want to get an Apple Watch. (via @arainert)
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