Impossible Foods is expanding from faux beef to faux pork. Impossible Pork is their newest product made entirely from plants that is engineered to look and taste as close to the real thing as possible.
Impossible Pork is delicious in any ground meat dish, including spring rolls, stuffed vegetables, dumplings, wontons or sausage links. Like ground meat from pigs, Impossible Pork is characterized by its mild savory flavor, adding delicate depth and umami richness without being gamey or overpowering.
Although they don’t specifically connect the dots, Impossible Pork seems to be the base for another new product of theirs: Impossible Sausage, which is debuting in breakfast sandwiches at Burger King later this month. (I mean, you can’t make sausage without pork, right?!)
In a review of Impossible Pork for The Verge, long-time vegetarian Elizabeth Lopatto says it’s mostly a success, calling it “a savory base of protein for a lot of foods that traditionally call for pork”.
This week, Burger King is introducing a version of its iconic Whopper sandwich filled with a vegetarian patty from the start-up Impossible Foods.
The Impossible Whopper, as it will be known, is the biggest validation — and expansion opportunity — for a young industry that is looking to mimic and replace meat with plant-based alternatives.
The roll-out will start in the chain’s St. Louis restaurants and then proceed nationwide if all goes well. Here’s a commercial in which hardcore BK fans can’t tell the Impossible Whopper from their beloved beef version:
As an increasingly conflicted omnivore, I would be perfectly happy if all low- to mid-end burgers were replaced by veggie clones — I don’t care that the Quarter Pounder I eat once every three months is beef…I just want it to taste like a Quarter Pounder — and then high-end burgers (the ones where you can tell the difference and you eat only rarely) were made from humanely raised beef for which consumers pay an appropriate price that accurately reflects the true-cost accounting of their production. A meat burger that costs a dollar is just being paid for in other ways by someone or something else.
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