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kottke.org posts about advertising

Comparison between food pictured in fast food

Comparison between food pictured in fast food advertising and how the food looks when you actually get it from the restaurant. The Whopper is particularly beauty and the beast.


I really like those UPS whiteboard commercials.

I really like those UPS whiteboard commercials. Turns out the actor is the creative director for the campaign, Errol Morris directed them, and the music in the ads is by The Postal Service.


The city of Sao Paulo has banned

The city of Sao Paulo has banned billboard advertisingthe results are a bit eerie. (via bb)


Google buys Doubleclick for $3.1 billion. My assertion

Google buys Doubleclick for $3.1 billion. My assertion more than four years ago that Google is not a search engine isn’t looking too shabby.


Hip-Hop Pop-Up combines pop-up web advertising with

Hip-Hop Pop-Up combines pop-up web advertising with product mentions in hip-hop songs. “For example, at 2 minutes and 38 seconds into the song Big Poppa when Puffy asks Biggie, ‘How ya livin Biggie Smallz?’ his reply, ‘In mansion and Benz’s Givin ends to my friends and it feels stupendous’ would then pop-up the URL www.mercedes-benz.com.” To try it out, be sure to disable your browser’s pop-up blocking first. (thx, jonah)


Chicago chef Homaro Cantu talks a bit

Chicago chef Homaro Cantu talks a bit more about his plans for edible advertising. “You open up a magazine, there’s a small plastic thing in there, and you rip it open. It looks like a cheeseburger, tastes like a cheeseburger, it’s made from all organic ingredients.” The ads will also be allergen-free and may contain a bit of fluoride to help keep your teeth clean. (via seriouseats)


Artist Christian Marclay says that Apple contacted

Artist Christian Marclay says that Apple contacted him about using his short film Telephones for their iPhone commercial. He refused and they went ahead and made the commercial using the same idea with different footage. Says Marclay, “the way they dealt with the whole thing is pretty sleazy”. TouchExplode gets credit for spotting the reference. (via df)


Interview with Gretchen Ludwig about her dressing

Interview with Gretchen Ludwig about her dressing room photography. She started the project after she noticed her anti-advertising, anti-corporation self buying a lot of clothes from big corporations that advertise a lot. “The dressing room is not only a very private space, but it is also a space where consumers make most of their decisions. And it’s also mostly void of extraneous marketing ‘noise.’ You don’t have the trendy atmosphere, you don’t have the pressure of others watching and judging you.”


On the gentle art of selling yourself,

On the gentle art of selling yourself, confidence, and first impressions. “It is said that we are all three different people: the person we think we are (the one we have invented), the person other people think we are (the impression we make) and the person we think other people think we are (the one we fret about). You could say it would be a lifetime’s quest to reconcile this battling trinity into a seamless whole.”


Daniel Gilbert on the annoying new practice

Daniel Gilbert on the annoying new practice of advertising objects that cry wolf. “In an advertising campaign that began last week, Nissan left 20,000 sets of keys in bars, stadiums, concert halls and other public venues. Each key ring has a tag that says: ‘If found, please do not return. My next generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.’” How long before these ads train us not to do anything nice for anyone for fear of being messaged at?


A 666 tribute to David Fincher featuring video

A 666 tribute to David Fincher featuring video of 6 of his commercials, 6 of his music videos, and 6 of his movies.


A commercial for the iPhone aired during

A commercial for the iPhone aired during the Oscars last night. Rick Silva noticed that it was a lot like artist Christian Marclay’s 1995 piece Telephones (the relevant clip starts at 3:40) and, to a lesser extent, Matthias Mueller’s film, Home Stories. Nice detective work!

Update: Here’s a list of all the actors in the iPhone commercial (except one).

Update: The missing “French Woman” is Audrey Tautou from Amelie. (thx to several folks who wrote in)


This cool new commercial for the VW

This cool new commercial for the VW Phaeton features professional-grade shadow puppetry. (via youngna)


Is Food Network doing subliminal advertising during

Is Food Network doing subliminal advertising during its shows? This video shows a McDonald’s ad that was displayed for only one frame during a recent episode of Iron Chef America. (via the grumpiest)

Update: Additional information from my inbox: “Thank you for pointing out that Food Network one frame commercial! They do this _all the time_ and the technique was driving me batty: not only is it annoying, I didn’t know if anybody noticed/cared. There is at least one other channel (either HGTV or TLC) that does that exact same thing.” (thx, alex)

Update: Michael Buffington writes: “You sure the single frame ad isn’t a case of local market cable ads getting dropped onto the national feed? When I had cable, I’d see this all the time. A single frame for some well known brand suddenly hijacked by Cal Worthington and his 500 used cars.”


Photograph of every advertisement in Times Square.

Photograph of every advertisement in Times Square. Somehow I thought there would be more.


Cute little pixelated Albert Einstein video from eBoy.

Cute little pixelated Albert Einstein video from eBoy.


Why are most watches in advertisements set to 10:08?

Why are most watches in advertisements set to 10:08?


50 greatest commercials of the 1980s. Amazingly includes

50 greatest commercials of the 1980s. Amazingly includes video of every single commercial…prepare to waste your entire afternoon. (thx, art)

Update: Here are dozens of additional 80s commercials. (thx, david)


It’s almost a shame that I don’t

It’s almost a shame that I don’t get to read more of my spam because it can be highly entertaining. Here’s one of the better ones I’ve seen in a long time, a clever ad for Viagra. Warning: NSFW but LOL nonetheless.


Alex Tew, the fellow behind Million Dollar

Alex Tew, the fellow behind Million Dollar Homepage, is set to launch his new MDH-like venture tomorrow. Pixelotto will offer 1M pixels of ad space for $2M…with half going to a lucky ad clicker and about half to Tew. Clever. Here’s a pre-launch screenshot. (thx, jonah)


More on the craptacular “Our Country” Chevrolet

More on the craptacular “Our Country” Chevrolet commercials. The new ones, not mentioned in this article or on Slate, with images of exclusively white, male, heterosexual truck lovers, are possibly even worse. “This is our country…no chicks, homos, Mexicans, or black people welcome.”


Fuck, this pisses me off: the New

Fuck, this pisses me off: the New Yorker is splitting up their longer pieces into multiple pages (for example: Ben McGrath’s article on YouTube). I know, everyone else does it and it’s some sort of “best practice” that we readers let them get away with so they can boost pageviews and advertising revenue at the expense of user experience, but The New Yorker was the last bastion of good behavior on this issue and I loved them for it. This is a perfect example of an architecture of control in design and uninnovation. I want the New Yorker’s web site to get better, not worse. Blech and BOOOOOOOOOOOOO!!!!

Update: Dan Lockton has some further thoughts on multi-page articles.

Update: The New Yorker seems to have reversed their opinion on the matter. Nice work.

Update: Nope, still busted. Crap.


Screw Chevy: “It’s not OK to use

Screw Chevy: “It’s not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks.”

Update: In a hamfisted tribute on the occasion of her death, Apple posted a Rosa Parks “Think Different” ad on their home page. (thx, mark)


Nikon recently sent a bunch of new

Nikon recently sent a bunch of new D80s to some Flickr photographers and are now using some of the shots those photographers took in an ad campaign. “Nikon did what every major brand should be doing…it got out of its own way and let the real people that counted do the talking: their own consumers.” PDF of the ad spread.


Job board

Every week, I get 3 or 4 inquiries from people looking for jobs in the web design/technology area or for employees (happily, it’s more the latter than the former these days). When I hear about someone who needs some work done and I have a friend or friend of a friend who’s available, I’m glad to make the connection. For the past couple of years, I’ve wanted to build a job board for kottke.org to make more of these connections possible, but I never got around to it. So when Jason Fried asked me if I wanted to put a link to the simple, focused 37signals Job Board on kottke.org (you’ll find it on every page of the site, below The Deck ad), that seemed to be the next best thing to building my own. I’ve been referring people there anyway, so a stronger connection makes sense.


Scans of video game magazine advertisements from 1982.

Scans of video game magazine advertisements from 1982. My favorite features George Plimpton in an ad for Intellivision, which John Hodgman parodies in a new ad for his book.


Profile of Walter Werzowa, the man responsible

Profile of Walter Werzowa, the man responsible for the Intel Inside theme. More here about tiny music makers, including the Windows 95 startup sound by Brian Eno, the THX theme, and the Mac startup sound.


A company called Freeload is offering college

A company called Freeload is offering college textbooks with advertising in them to students for free. If this works, will this mean more books with advertising in them?


Great Coke ad parody of Grand Theft Auto

Great Coke ad parody of Grand Theft Auto. (via df)


Coming soon to a theater near you: trailers for books.

Coming soon to a theater near you: trailers for books.