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If the vibe of this commercial for the Coca-Cola Company seems familiar, perhaps it’s because Christopher Storer directed it — Storer is the creator of The Bear and wrote & directed Fishes, the intense season two Christmas episode. No homemade Sprite in this video though…they got to use the real stuff! (via matt)
Spurred by a near death experience in the Civil War (after sustaining a saber wound to the chest) and looking for a way to manage the resultant addiction to morphine, pharmacist Dr. John Pemberton invented the drink that would become the globally famous and lucrative fizzy drink, Coca-Cola. I’d heard bits and pieces of this story over the year — it’s part of America’s consumerist mythology and therefore hard to ignore completely — but had never really had the whole thing explained to me. (via open culture)
For her video “The Real Thing”, filmmaker Julianna Villarosa used footage of Coca-Cola’s famous “I’d Like to Buy the World a Coke” commercial ruined by pouring Coke on VHS and film copies to draw attention to the company’s water privatization practices in Chiapas, Mexico, where there’s a water shortage on. From the video:
The Chiapas Highlands, one of Mexico’s wettest regions, has a water shortage. Many drink Coca-Cola, which is bottled nearby and often easier to find than clean water. On average, residents drink more than half a gallon of soda per day. Indigenous Tzotzil use Coca-Cola in religious ceremonies and medicinal treatments. Diabetes has become the second-leading cause of death in Chiapas. The local Coca-Cola plant extracts more than 300,000 gallons of water per day.
Simple, direct, and brilliant activist art — Villarosa uses the company’s literally corrosive product to physically destroy their feel-good advertising to draw attention to the real harm this US company is doing to people & ecosystems around the world. Here’s more on the Chiapas region and the residents’ reliance on Coke:
Coca-Cola’s penetration of the market in Los Altos has also been aided by a strategy of charging less in remote rural areas where a Coke in a returnable glass bottle is often scarcely more expensive than bottled water. As in most of Mexico, clean drinking water is not generally available even to those who can count on running water in their homes, which means many turn to soft drinks for basic hydration.
The irony of this is clear in an area known for its constant downpours and abundant springs, such as the one that attracted the Coca-Cola bottling company. Local activists say the company has so overexploited the spring that the city of San Cristóbal is now facing water shortages.
The activists allege this has been possible in part because Coca-Cola has friends in high political places. Between 2000 and 2006 the country’s president was Vicente Fox, a former head of Coca-Cola Mexico.
It all adds up to a perfect storm of sugar-related health issues in Los Altos. María del Socorro Sánchez, who is in charge of nutrition at the main hospital in San Juan Chamula, says only about one in 10 of the indigenous patients with diabetes accept there is any need to cut out sugar-packed drinks. “They just don’t believe that it is bad for them,” she said.
(via the morning news)
In 2013, University of Virginia historian Grace Elizabeth Hale wrote about “the long and often fractious history of soft drinks, prohibition laws and race” for the NY Times.
Coke’s recipe wasn’t the only thing influenced by white supremacy: through the 1920s and ’30s, it studiously ignored the African-American market. Promotional material appeared in segregated locations that served both races, but rarely in those that catered to African-Americans alone.
Meanwhile Pepsi, the country’s second largest soft drink company, had tried to fight Coke by selling its sweeter product in a larger bottle for the same price. Still behind in 1940, Pepsi’s liberal chief executive, Walter S. Mack, tried a new approach: he hired a team of 12 African-American men to create a “negro markets” department.
Elsewhere in the soft drink industry, though, the oversimplification of target consumers has had its questionable if not altogether offensive moments, too. Mountain Dew, for instance, originally based its entire brand around making fun of poor Appalachians, also known as hillbillies. In the late 40s and early 50s, its label featured the official Mountain Dew mascot “Willy the Hillbilly” and the slogan: “Ya-Hoo! Mountain Dew. It’ll tickle yore innards.” (The name of the soft drink, of course, refers to the Southern slang for moonshine.)
In a not-very-convincing rebuttal to Hale’s article, Coke’s “Chief Historian” argues that the company has always been America’s “most inclusive drink” and more oddly, that Coke has never contained cocaine, which Snopes handily debunked. (thx, caroline)
The Iceland men’s soccer team is nearly impossible not to root for in this World Cup. They are the smallest nation by population ever to qualify for a World Cup. Their coach is a dentist and still maintains his hometown dental practice. The Skol chant done by the team’s fans is a great addition to the collection of international soccer chants & songs. All great underdog stuff.
Adding to that, their goalkeeper Hannes Thor Halldórsson is a former film director who, until four years ago, pursued soccer as a second job. In anticipation for the World Cup, Halldórsson stepped back into his old job to direct a commercial for Coca-Cola featuring the Icelandic men’s national team and the Skol chant.
Pretty good for a keeper. Is this the best commercial ever made by someone who has also kept clean sheets against both Lionel Messi and Cristiano Ronaldo?
Mark and his friend Anton recently cracked open a Coca-Cola that was bottled in 1956, back in the era of Chuck Berry, sock hops, and Marty McFly’s first time travel destination. I don’t want to totally spoil the results of their taste test, but let’s just say that Coke appears to be even more impervious to the ravages of time than a McDonald’s cheeseburger.
Cool fact: bottle caps in 1956 were lined on the inside with cork, like these caps for sale on Etsy.
Update: Mark and his friend Grace recently drank a bottle of Pepsi from 1935. I think it went ok because Mark emailed me this video.
How much Coca-Cola do you have to drink to go through severe withdrawal symptoms for weeks when you go cold turkey? Find out in Coke Habit, a short animation about a delicious childhood treat that got out of hand.
The Summer after 10th grade Mike spent two solid weeks with horrible horrible migraines, dizziness, blind spots and tunnel vision — he didn’t know what it was… This is the story of his Coke Habit.
Burn this guy at the stake because he’s a witch! You can’t separate out the water from Coca-Cola with a simple water filter. Coke is elemental, inviolable. It’s The Real Thing. Coke Is It. A Coke is a Coke.
(via digg)
In the spirit of I, Pencil, here’s how a can of Coke makes its way from the bauxite mines of Australia and the forests of Sri Lanka to your local grocery store shelf.
Coca-Cola is made from a syrup produced by the Coca-Cola Company of Atlanta. The main ingredient in the formula used in the United States is a type of sugar substitute called high-fructose corn syrup 55, so named because it is 55 per cent fructose or “fruit sugar”, and 42 per cent glucose or “simple sugar” — the same ratio of fructose to glucose as natural honey. HFCS is made by grinding wet corn until it becomes cornstarch. The cornstarch is mixed with an enzyme secreted by a rod-shaped bacterium called Bacillus and an enzyme secreted by a mold called Aspergillus. This process creates the glucose. A third enzyme, also derived from bacteria, is then used to turn some of the glucose into fructose.
Simply Orange juice is actually not all that simple. The taste of the the Coca-Cola-owned brand is governed by a complex algorithm that allows for the 600+ juice flavors to be tweaked throughout the year to ensure consistency. I liked The Atlantic Wire’s take on the news:
The explanation behind Coke’s complicated new orange juice scheme is nothing short of ironic. Basically, all of their customers are realizing the soda is really bad for you, so demand is shifting to healthy — or at least healthy-seeming — alternatives like juice. Coke also figured out that people are willing to pay 25 percent more for juice that’s not processed, that is, not made from concentrate. Enter Simply Orange. It is indeed just oranges, but boy have those oranges been through hell and back.
This is like White Zombie’s More Human Than Human except More Orange Juice Than Orange Juice.
Note: Illustration by Chris Piascik…prints & more are available.
Update: I updated the post above to point to Businessweek’s original report on Coke’s OJ business.
Well, sorta kinda maybe almost not really discovered it. But the story is still well worth a listen…I’ve never heard Ira Glass quite so on-the-edge-of-his-seat giddy.
The formula for Coca-Cola is one of the most jealously guarded trade secrets in the world. So we were surprised to come across a 1979 newspaper article with what looked like the original recipe for Coke. Talking to historian Mark Pendergrast, author of For God, Country and Coca-Cola, we were even more surprised when we found reasons to believe the recipe is real.
If you’d like to mix up your own batch of Coca-Cola, here’s the original recipe and instructions.
This is one of my favorite quotes from anyone; it’s from Warhol’s 1975 book, The Philosophy of Andy Warhol.
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
You know that image that’s been going around that shows several revisions to the Pepsi logo while the Coca-Cola logo is the same as it’s been since 1885? It tells a compelling story…Pepsi shifting its brand every few years in an attempt to catch up to steady market leader Coca-Cola. But of course it’s bullshit…Armin Vit constructs a more accurate brand timeline that shows many Coca-Cola logos over the years.
I missed this a few days ago: Coca-Cola will finally be removing the “Classic” from their packaging, 24 years after their New Coke fiasco. What took so long?
What do I think about the new Pepsi logo? Eh. Companies spend way too much time, effort, and money building up feelings about logos — like decades and billions of dollars — and then they just go and change it all. Of course the new logo and colors are similar to the old ones and it’s variations on a theme but the new designs feel like someone’s idea of what packaging is going to look like 10 years from now, an approach that never seems to work out well (see Back to the Future II). Coca-Cola had such success refreshing their brand with a simple take on their classic look and logo, why can’t Pepsi do the same with this classic look?
Adding sushi to the ever-growing list of everyday consumables as economic indicators: steak, Big Macs, Starbucks coffee, Coca-Cola, and cigarettes.
Can the health of the high-end steakhouse business predict the future health of the overall economy? See also: the Big Mac index, the Starbucks index, and the Coca-Cola index.
The price of a bottle of Coca-Cola remained a nickel for more than 70 years, until 1959. “The price of sugar tripled after World War I before falling back somewhat; over the past six decades, the price of coffee has gone up eightfold. Coke itself was taxed first as a medicine, then as a soft drink, and survived sugar rationing. All the while, the price stayed at a nickel.”
Costco is selling Mexican Coke made with sugar instead of high-fructose corn syrup, at least in the San Francisco area. “Costco has conformed to CA and U.S. rules, such as CRV (the sort-of deposit you pay for the bottle) and ‘nutrition’ labeling, so everything appears to be nice and legal.” (via serious eats)
Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country’s inhabitants are to drink Coke. See also Starbucks as economic indicator.
Mexican Coke is growing in popularity in the US, despite Coca-Cola’s insistence that it’s the same product. (And for the record, it does taste different and better because of the real sugar used.)
Some big brands like Coke, McDonald’s, and Disney are growing more unpopular with “global teens”. “What applies to young people is ‘Did it break? And did my friends say it was cool?’ [It’s an] opinion process that goes on through IMs and text-messaging, and it applies to everything from movies to cargo pants.” (thx, stan)
“Inside C” logos are those where the second letter of a word (usually an “o”) is tucked inside the initial capital C. Examples: Coca-Cola, Carnation, and Coffee-Mate.
Pepsi’s market cap surpassed Coca-Cola’s last week for the first time ever. The secret to their success? Diversifying into other snacks (Frito-Lay) and beverages (Tropicana and Gatorade).
Coke is using 500,000 liters of water/day in India despite water shortages. Coke is threatening to sue a photographer who put up a billboard critical of that water usage.
Greg Allen keeps winning free Diet Coke but is having trouble redeeming the prizes. “Coke put me in this situation where I feel like a wronged, government-cheese-stealing welfare queen, whose resentment builds with the fresh taunt of each unredeemable winning lid I find”.
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