Hilarious real-world version of Million Dollar Homepage:
Hilarious real-world version of Million Dollar Homepage: Fill My Room. For each donation of a dollar, a block gets added to this person’s room until it fills up. (via cyn-c)
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kottke.org posts about advertising
I was wondering much the same thing
I was wondering much the same thing as Michael re: iTunes phoning home with your listening history. Isn’t that what we want? Our software watching and making recommendations for us…isn’t that helpful? Providing better, more targetted advertising (if we have to have advertising, it should be useful)? There are privacy concerns and companies should be clearer about what’s going on, but I don’t mind if the software I use is a little smarter.
What business are movie theaters in? The
What business are movie theaters in? The fast-food business, the advertising business, or the movie exhibition business? All three, but they take the movie exhibition business the least seriously.
The proprietor of The Million Dollar Homepage
The proprietor of The Million Dollar Homepage has sold 999,000 pixels (for $1 each) and is auctioning off the final 1,000 pixels on eBay (current bid is ~$30,000). (thx, jonah)
The Dayton Daily “News” has a full-page
The Dayton Daily “News” has a full-page advertisement for King Kong right on the front page of the paper. That’s why they call it a journalism business, I guess.
Who doesn’t love advertising CMYK jokes? “A
Who doesn’t love advertising CMYK jokes? “A Clockwork C:0 M:60 Y:90 K:0”
Paul Ford has some fun at Business 2.0
Paul Ford has some fun at Business 2.0’s expense and invents Blogverthacking[TM] in the process.
Dooce puts ads on her site to
Dooce puts ads on her site to feed her family (she’s supporting them *entirely* by writing her personal web site) and gets an earful of complaint in return. Thought this was particularly insightful about why no subscription fees or donations instead: “By using ads I’m making my livelihood my problem and no one else’s.” I’m not sure if that’s strictly true, but it resonated a lot with me.
Some fun images of advertising painted on
Some fun images of advertising painted on fingernails. That’s some seriously intricate work…love the soda pop nails.
Merlin is collecting funny eBay ads from
Merlin is collecting funny eBay ads from Google. “Looking for Handjob? Find exactly what you want today. www.eBay.com”. Dictionary.com used to have Amazon ads tied to search terms that would say things like “Buy crack cocaine at Amazon” or “Buy hookers at Amazon”. I for one welcome our new robot marketing overlords.
Watch Me Change is an interactive advertisement
Watch Me Change is an interactive advertisement from The Gap that lets you specify the appearance of an avatar, who then performs a striptease out of Gap clothing. Gothamist has more info and a screenshot. Sorta NSFW, I guess.
Clever billboard advertisement that changes when it rains. Somewhat NSFW.
Clever billboard advertisement that changes when it rains. Somewhat NSFW.
A single text link on the front
A single text link on the front page of wordpress.org is selling for $100,000 for seven days…for that you get only 17,000 daily pageviews. This Web 2.0 math makes 0.0 sense.
Ill-timed Dairy Queen advertisement for their “Earthquake”
Ill-timed Dairy Queen advertisement for their “Earthquake” dessert. Officials say that the death toll has reached 22,000 from the eathquake that hit the northern parts of India and Pakistan on Saturday.
Bumvertising. More here. I don’t object to
Bumvertising. More here. I don’t object to the idea if this idiot were paying them more. Hire them to wear a sandwich board and pay them $6 an hour.
Fun bunch of Flickr photos from mleak
Fun bunch of Flickr photos from mleak depicting bugs and slugs shilling for the man: Pepsi Ladybug, Nike Water Strider, FedEx Grasshopper, Coke Slug, and Adidas Spider. (via bb)
The Army’s Be All You Can Be
The Army’s Be All You Can Be ads don’t really work all that well, despite being the 25th largest advertiser in the US. Recruiting is actually correlated more closely with the economy…the economy goes bad and the number of recruits goes up. Here’s a better way to spend that ad money: give it to incoming recruits as bonuses…the same strategy Amazon uses in offering free shipping to customers rather than spending that money on TV ads. (thx garrick)
Stefan Sagmeister
I quite enjoyed Sagmeister’s presentation on happiness…where else but a design conference would you find a talk on that topic?[1] Early in, he suggested that visualizing happiness with design is easy (photos of someone laughing or a smiley face will do it) but that creating design that provokes happiness in the viewer is something else entirely. He then shared three designs that have made him happy recently:
- Emma Gasson made a day-planner with room for 82 years, the current life expectancy of a British citizen. It looked to be about a foot thick.
- Omnivisu. Richard The and Willy Sengewald constructed a kiosk in Berlin with video cameras inside. When you look into the kiosk through the viewfinder (very much like peering into a pair of binoculars), the cameras record your eyes and beam the video to a nearby location where the images are projected onto a building which rather looks like it’s got a head. When you blink into the kiosk, the building’s head blinks also.
- Ji Lee pastes empty speech bubbles over advertisements on the streets of Manhattan, people often fill them in, and Lee returns to photograph the results.
Sagmeister wrapped up his talk with a list of things he has learned and how he’s used that list in a recent series of projects:
- “everything i do always comes back to me”
- “trying to look good limits my life”
- “everybody thinks they are right”
- “money does not make me happy”
- “thinking life will be better in the future is stupid. i have to live now”
- “complaining is silly. act or forget.”
- “having guts always works out for me”
“Complaining is silly…” is my favorite, both as advice and his implementation of the design. A few of these are in this video shot by Hillman Curtis.
[1] Ok, maybe at a clown conference, but still.
Design and Fenway Park
One of the pre-conference events was a talk at Fenway Park followed by a tour of the ballpark. Janet Marie Smith, VP of planning and development for the Sox, kicked things off with how the team (especially the new management) works really hard to preserve the essential character of Fenway while at the same time trying to upgrade the park (and keep it from getting torn down). She talked about the advertisements added to the Green Monster, which was actually not a purely commercial move but a throwback to a time when the Monster was actually covered with ads.
Lots of talk and awareness of experience design…the Red Sox folks in particular kept referring to the “experience” of the park. One of the speakers (can’t recall who, might have been Jim Dow) talked about how other ballparks are becoming places where only people who can afford $100 tickets can go to the games and what that does to the team’s fan base. With Fenway, they’re trying to maintain a variety of ticket prices to keep the diversity level high…greater diversity makes for a better crowd and a better fan base and is quite appropriate for Boston (and New England in general), which has always been an area with vibrant blue collar and blue blood classes.
Janet also referred to the “accidental” design of the park. Like many other urban ballparks built in the late 19th/early 20th centuries, the placement of the streets constrained the design of Fenway and made it rather an odd shape….these days larger plots are selected where those types of restraints are removed. And over time, the game has changed, the needs of the fans have changed, and the fire codes have changed and the park has changed with the times. In the dead ball era, the walls of the stadium weren’t for hitting home runs over; their sole function was to keep people on the street for catching the game for free, so the Fenway outfield ran over 500 feet in right field — practically all the way to the street — where there’s now 30 rows of seats. Jim Holt observed that American butts have gotten bigger so bigger seats are called for. Fire codes helped that change along as well…wooden seats, bleachers, and overcrowding are no longer a large part of the Fenway experience (save for the wooden seats under the canopy).
The design talk continued on the tour of the park. Our guide detailed how ballparks are built around specific ballplayers. Yankee Stadium was the house that Ruth built but it was also seemingly (but not literally) built for him with a short trip for his home run balls to the right field wall. Boston added a bullpen to make the right field shorter for Ted Williams. Barry Bonds does very well at PacBell/SBC/WhateverItsCalledTheseDays Park. And more than that, the design of Fenway also dictated for a long time the type of team that they could field, which had some bearing on how they did generally. Players who played well in Fenway (i.e. could hit fly balls off of the Monster in left) often didn’t do so well in other parks and the team’s away record suffered accordingly.
Dear The Onion, please stop paginating your
Dear The Onion, please stop paginating your stories. I know you’re trying to increase your ad real estate, but it’s annoying to have to click to read more, especially on shorter stories. From now on, when I link to stuff like this excellent Errol Morris interview, it’s going to be to the handy one-page print version with zero ads. NY Times, Salon, WaPo, Wired News, that goes double for you.
This guy is selling 1,000,000 pixels on his
This guy is selling 1,000,000 pixels on his site for $1 apiece. Minimum purchase is a 100 pixel block on which you can put a tiny banner and a link to your Web site or whatever. (via cyn-c)
A list of cliches in advertising, including “
A list of cliches in advertising, including “tortilla chips are the most exciting experience any group of young people can experience”. The list is UK-centric, but still pretty good.
These are the people in my (Web) neighborhood
In reaction to some ads of questionable value being placed on some of O’Reilly’s sites (response from Tim O’Reilly), Greg Yardley has written a thoughtful piece on selling PageRank called I am not responsible for making Google better:
Google, Yahoo, Microsoft and the other big search engine companies aren’t public utilities - they’re money-making, for-profit enterprises. It’s time to stop thinking of search engines as a common resource to be nurtured, and start thinking of them as just another business to compete with or cooperate with as best suits your individual needs.
I love the idea that after more than 10 years of serious corporate interest in the Web that it’s still up to all of us and our individual decisions. The search engines in particular are based on our collective action; they watch and record the trails left as we scatter the Web with our thoughts, commerce, conversations, and connections.
Me? I tend to think I need Google to be as good a search engine as it can be and if I can help in some small way, I’m going to. As corny as it sounds, I tend to think of the sites I frequent as my neighborhood. If the barista at Starbucks is sick for a day, I’m not going to jump behind the counter and start making lattes, but if there’s a bit of litter on the stoop of the restaurant on the corner, I might stop to pick it up. Or if I see some punk slipping a candy bar into his pocket at the deli, I may alert the owner because, well, why should I be paying for that guy’s free candy bar every time I stop in for a soda?
Sure those small actions help those particular businesses, but they also benefit the neighborhood as a whole and, more importantly, the neighborhood residents. If I were the owner of a business like O’Reilly Media, I’d be concerned about making Google or Yahoo less useful because that would make it harder for my employees and customers to find what they’re looking for (including, perhaps, O’Reilly products and services). As Greg said, the Web is still largely what we make of it, so why not make it a good Web?
Long thoughtful response from Tim O’Reilly about
Long thoughtful response from Tim O’Reilly about the questionable advertising on some of O’Reilly Media’s sites. Is selling your site’s Page Rank to someone more or less legitimate than selling them your customers’ attention? (via waxy)
The August 22nd issue of the New
The August 22nd issue of the New Yorker (which comes out on, duh, August 15th) will contain ads from only one advertiser, Target.
Google attempting to patent RSS advertising?
John Battelle points to news of Google (the author is Nelson Minar) attempting to patent the idea of automating the incorporation of targetted ads into RSS files. Here’s the application on the USPTO site. I’ve got a few questions and concerns:
Is this a joke?
Ok, bad first question since it seems unlikely that Nelson and Google would write up this application just to have a few laughs. So here’s a better question: where’s the prior art on this? The patent was filed on 12/31/2003. I floated the idea of embedding advertising into RSS ads in October 2002 and there was prior art then. But Google’s patent application covers “targeted ads” in a “syndicated, e.g., RSS, presentation format in an automated manner”. Curiously, I believe this is already covered by an older Google patent, filed in 12/2002:
The relevance of advertisements to a user’s interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
That’s Google AdSense in a nutshell: inserting targeted ads into web documents in an automated manner. So what is it about RSS/Atom files that make them different than plain old web pages and hence not covered under the 2002 AdSense patent? Nothing. This vocabulary of “feeds” and “syndication” is still misleading. RSS/Atom files, especially as they are described in the 12/2003 patent application, are XML files that sit on a web server waiting for someone with a web browser to come along to read them, just like XHTML files:
So, people access documents written in a markup language that have been published on a Web server with a software application. If this seems familiar to you, it should. It’s called Web browsing and has nothing to do with syndication. RSS readers and newsreaders are just specialized Web browsers…
The 12/2003 application tries to explain the difference between HTML pages and “syndicated content formats” thusly:
Syndicated content, unlike web pages which are normally stored in an HTML format, are often stored and presented in what may be described as a syndicated content format. Syndicated content formats are often XML (eXtended Markup Language) based and include structured representations of content such as news articles, search results, and web log entries. Syndicated content formats are primarily intended for providing syndicated information, e.g., news headlines, weblogs, etc. in a structured format such as a list of items, with another device, e.g., a user device, usually controlling the ultimate presentation format of the items in the list. This is in contrast to HTML which usually includes a fair amount of presentation and formatting information within an HTML document such as a web page.
That’s a pretty weak explanation and sounds a lot like what a web browser (the “user device” that controls the presentation) does with XHTML files (XML-based files without a “fair amount of presentation and formatting information”). It sounds to me like Google already has this covered with their previous patent.
[Long aside: Does the prior art of embedding AdSense ads in XHTML files invalidate this patent? Patents are tricky because they don’t cover ideas, they cover specific implementations of ideas. While the 12/2003 application states that “said syndicated format is an XML compliant format” it also specifies that “said syndicated format is a format for listing items corresponding to a channel, said received information including a listing of at least two items and including for each item, a title and a link”. That is, the XML files they’re talking about have to be RSS/Atom-ish in nature. This doesn’t rule out XHTML files in theory, but it does rule out many of them in practice.
But the really tricky part with these software patents is that the implementations of ideas are written so broadly that they might as well be patents of the ideas themselves. If you look at it that way (the patent-holding companies certainly seem willing to litigate on that basis), Google has already embedded automated, targeted advertising into XML-based files. According to news.com, Google launched their AdSense service in June 2003. When the first AdSense advertisement was embedded in an XHTML file soon after that, well, there’s your prior art on the very thing that Google attempted to patent 6 months later.]
Advertising is everywhere, even on the fold-down trays on airplanes
Advertising is everywhere, even on the fold-down trays on airplanes.
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